Branding, marketing, and persuasion, is an conceptual progression whose roots are deeply embedded within Antonio Gramsci's doctrine of Hegemony:
"The rule of one class over another is not dependent on economics or physical power, but on persuading the ruled to accept an system of beliefs belonging to the ruling class,"
~ James Joll (U. K., 1977).
When I think of current political issues arising across the landscape of societies, here, near or abroad, I trend toward literature authored by Czeslaw Milosz (who formerly lived under two dictatorships during his early years, before defecting to the west (US), then taking up departmental studies as an professor at UC-Berkeley. And, available literature by Antonio Gramsci whose brilliant treatise was penned while imprisoned during fascist Italian dictatorship, during the end years of his life.
CBS news, this morning, released a video pertaining to women and children fleeing for their lives. And the journalist (Mandi Patikin?) iterated the fleeing women's narrative, as: " I saw death behind me....And I never stopped running."
There's so much to learn from those who've lived through or currently in the most harrowing of circumstances in life.
I have fled for my life, not like people I've mentioned above, but in circumstances of my own where there was no other choice but to flee for my life and the lives of my children. My heart is tender and filled with compassion for those who flee hostile situations where it's no other choice before you but life or death. It is those kinds of situations that ultimately shape your perspective in ways that deeply marks ones convictions, develops the kind of scruples which determine and add definition to an person's proverbial vocabulary of life experience.
Thanks for letting me share my thoughts, tonight.
