Doctrine of Hegemony
"The rule of one class over another does not depend on economic or physical power alone but rather on persuading the ruled to accept the system of beliefs of the ruling class," ~ Antonio Gramsci
(From the excellent in-depth study guide concerning, and aptly titled: Antonio Gramsci, authored by James Joll, published by Penguin Books Ltd, Hammonsworth, Middlesex, England, 1977).
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