Yes on the farmers market! Our local WalMart seems to play soccer with the produce, and Publix is good but expensive and often not the local seasonal stuff. I can't see buying expensive California grown produce when the local stuff is in season.
I found (on my second try) a wonderful family owned farmers market here...what they don't grow themselves they bring in from other local farmers. What isn't available fresh locally, they bring in through a network of small farmers in other areas of the country.
The quality is excellent and the prices are much lower...and I like the idea of putting my money in the hands of small farmers and growers instead of the corporate chains.