I agree with Princessbelle, I also think it is what you have grown up with. In my family we didn't do much in affection then I met my dad's side of the family "divorce of course" they are pure italian and wow they hug and kiss and it felt so weid to me. Now I can kiss family and friends without feeling strange about it. I have a teen son who gives me the eye roll every time I do it in front of family so I try to respect that but as long as it feels good in your family and with your friends I don't see anything wrong with a kiss or a hug.