Yes, I think shows of affection are culturally based and we bring customs from our families into our lives.
My family wasn't very affectionate, but when I married, my in-laws were. It was a big step for me to give my mother-in-law and father-in-law pecks on the lips...and even some of the aunts and uncles----all these folks were in their 70s and 80s then. I broadened my cultural experiences.
When I had children, I did give them little pecks on the lips and just about wherever else. As they got older, the kisses became more pecks on the cheek or forehead. Now in their 30s, we've settled into hugs with them and their significant others.
As for my friends, they all know I'm a hugger and a kisser. I've been known to kiss complete strangers on the cheek. Some of my friends will even get friendly pecks on the lips. But more soulful kissing is reserved for those I date.
Again, I think that it's a matter of what your culture requires, how comfortable you are with kissing, and how comfortable those around you are--IMHO
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