He's as serious as any surfer riding the waves; choose the wrong one and you're swamped, have to swim for it... but do I think he, himself, actually personally believes the crap he's selling? No, I believe he is a user who is using other people's fears and hysteria to get him what he wants.
I have yet to come across any politician who actually believes the right-wing nonsense they spout; like cynical church leaders, they just follow the money to power. It gives politicians and church leaders who are not cynical a bad name--but then, users never care about things like that as long as there is money (and power!) in it for them.
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