Why Arizona is a red state in a sea of blue states
"Before this election cycle, New Mexico experimented with messaging and figured out how to reach its diverse Latino population. They created messages that moved beyond “Sí, se puede” (Yes, we can) and which appealed to first-generation Latinos as well as to sixth-generation Latinos, resulting in a greater voter turnout. New Mexicans, in other words, did not treat Latinos neither as a static or homogenous group, and took steps to ensure its message appealed across generational lines."
http://21border.com/2012/11/12/why-a...f-blue-states/