i ran across this ad from the 1800's:
WHY ARE
THE MADAME MORA'S CORSETS
A MARVEL OF COMFORT AND ELEGANCE!
Try them and you will Find
WHY they need no breaking in, but feel easy at once.
WHY they are liked by Ladies of full figure.
WHY they do not break down over the hips, and
WHY the celebrated French curved band prevents any wrinkling or stretching at the sides.
WHY dressmakers delight in fitting dresses over them.
WHY merchants say they give better satisfaction than any others.
WHY they take pains to recommend them.
Their popularity has induced many imitations, which are frauds, high at any price. Buy only the genuine, stamped Madame Mora's. Sold by all leading dealers with this
GUARANTEE:
that if not perfectly satisfactory upon trial the money will be refunded.
L. KRAUS & CO., Manufacturers, Birmingham, Conn.