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Misogyny and Sexism in Advertising
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11-07-2013, 11:56 PM
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Gráinne
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I should probably stay away from the boards tonight
I'm in one of
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moods.
Of course, sexism in the ways you mean it has been around since the dawn of television and print. But, a more insidious sexism works the other way; the common theme of smart wife/all-capable mother and doofus man. I think those ads are just as demeaning.
Maybe that's why I feel a little uncomfortable whenever I see the expression "2x4 Butch" here. Maybe it's just me, but it almost sounds like "smart Femme, clueless Butch" in the same way. I've seen that dynamic now and then on here.(NOT equating Butch=Male, again).
This one, for example, was pulled:
With that said, don't think it's only a recent thing:
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