Not at all surprising, but deeply disturbing....
Facebook Doesn't Understand the Fuss About its Emotion Manipulation Study
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This gives more fodder to academic Ryan Calo who has argued that companies need to get their psychological studies of users vetted in some way that echoes what happens in the academic context. When universities conduct studies on people, they have to run them by an ethics board first to get approval — ethics boards that were mandated by the government in the 1970s because scientists were getting too creepy in their experiments, getting subjects to think they were shocking someone to death in order to study obedience, for example. Interestingly, the Facebook “emotional contagion” project had funding from the government — the Army Research Office — according to a Cornell profile of one of the academic researchers involved. And the professor who edited the article said the study was okayed by an Institutional Review Board. That approval has led most academic commentators’ jaws to hit the floor."