Yes, Lake Louise has one of the biggest ski resorts in North America. Yes, there is the luxury resort The Fairmont Chateau Lake Louise. But after you have tired of trying to keep up with the rich kids, don a pair of jeans and go horseback riding along the trails encircling the lake. There are many packages available. Some packages include luxury end-of-ride pampering (pfft!) and other more hard core packages include a day long ride with a bbq lunch at the halfway mark. Don't be content to stare out the window of your luxury hotel room. Become one with the spectacular surroundings. If you are deathly afraid of horses, hike the darn trails. Just do it!