My favorite every day lipstick is Benefit Silky Finish in "Good-to-go-go" (a plum nude colour) or "Rocket Pop" (natural pink nude colour). The lipstick is so creamy and soft! The downside is it isn't long lasting colour, it is definitely a re-apply lipstick - but it feels lovely and hydrating, it is sheer but has good colour. It doesn't get cakey or feathery.
http://www.benefitcosmetics.com/prod...inish-lipstick
I'm a big fan of Shishiedo products and I love their lipsticks because they're so lush (without being heavy or cakey or feathering) they go on and stay creamy looking. I like "Blush", "Roseate", "Sweet Pea" and "Dragon"
http://www.sephora.com/browse/produc...ategoryId=5337
And I just tried this product by Urban Decay recently...it is SUPER concentrated colour lipstick in a pencil form. I have "Fbomb"
http://www.sephora.com/browse/produc...egoryId=C10461