Have you ever wondered why Abercrombie & Fitch doesn't stock XL or XXL sizes in women's clothing?
Well, CEO Mike Jeffries can put an end to your curiosity, though his response may make you never want to shop at the teen retail store ever again.
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the Salon. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."
Teen retailer Abercrombie & Fitch doesn't stock XL or XXL sizes in women's clothing because they don't want overweight women wearing their brand.
They want the "cool kids," and they don't consider plus-sized women as being a part of that group.
Read more:
http://www.businessinsider.com/aberc...#ixzz2SvUPwh1e
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