Misogyny and Sexism in Advertising

Medusa · 11-07-2013, 11:35 PM

We already had a thread for "Misogyny and Sexism in the News" but I just so a commercial that made me want to start this thread for talking about sexism in ads and marketing.

This is the commercial I saw:

I mean, basically you can imagine the guy at the end drinking the tequila looking over at the guys drinking the cherry martinis and smirking to himself like he was thinking these men were "pussies" for drinking "frilly" drinks and not a MANLY GLASS OF STRAIGHT TEQUILA! (using that word for illustrative purposes since that word is often used to put down Men using sexist "weakening" names).
The commercial has gone to the trouble of putting him in a suit while the other two guys are wearing current, "young" styles and then they show the Tequila-drinker getting off a train, walking, implying that he might be entering a boardroom, perhaps giving a speech. He's POWERFUL! His JAW IS CHISELED! He wants a REAL DRINK for a REAL MAN! (again, all of this tongue in cheek)

There are a ton of examples of this kind of bullshit all over the radio, tv, the internet, and magazines that are way more subtle than a picture of a woman in an apron serving a frozen dinner (like the one above).

Can we share some examples? (please be careful about nudity if you link to photos and I'd prefer no photos of children)

What are some things you have seen in advertising and/or marketing that made you want to roll your eyes?

11-07-2013, 11:35 PM	#1
Medusa Mentally Delicious How Do You Identify?: Queer High Femme, thank you very much Preferred Pronoun?: Mme. Relationship Status: Married to JD. Join Date: Oct 2009 Location: Atlanta Posts: 10,446 My Photo Gallery Thanks: 5,995 Thanked 42,691 Times in 7,831 Posts Rep Power: 21474861	Misogyny and Sexism in Advertising We already had a thread for "Misogyny and Sexism in the News" but I just so a commercial that made me want to start this thread for talking about sexism in ads and marketing. This is the commercial I saw: I mean, basically you can imagine the guy at the end drinking the tequila looking over at the guys drinking the cherry martinis and smirking to himself like he was thinking these men were "pussies" for drinking "frilly" drinks and not a MANLY GLASS OF STRAIGHT TEQUILA! (using that word for illustrative purposes since that word is often used to put down Men using sexist "weakening" names). The commercial has gone to the trouble of putting him in a suit while the other two guys are wearing current, "young" styles and then they show the Tequila-drinker getting off a train, walking, implying that he might be entering a boardroom, perhaps giving a speech. He's POWERFUL! His JAW IS CHISELED! He wants a REAL DRINK for a REAL MAN! (again, all of this tongue in cheek) There are a ton of examples of this kind of bullshit all over the radio, tv, the internet, and magazines that are way more subtle than a picture of a woman in an apron serving a frozen dinner (like the one above). Can we share some examples? (please be careful about nudity if you link to photos and I'd prefer no photos of children) What are some things you have seen in advertising and/or marketing that made you want to roll your eyes? __________________ . . . Buy ButchFemmePlanet Merch Here: https://teespring.com/stores/butchfemmeplanetcom-merch