Misogyny and Sexism in Advertising

Gráinne · 11-07-2013, 11:56 PM

I should probably stay away from the boards tonight

I'm in one of those moods.

Of course, sexism in the ways you mean it has been around since the dawn of television and print. But, a more insidious sexism works the other way; the common theme of smart wife/all-capable mother and doofus man. I think those ads are just as demeaning.

Maybe that's why I feel a little uncomfortable whenever I see the expression "2x4 Butch" here. Maybe it's just me, but it almost sounds like "smart Femme, clueless Butch" in the same way. I've seen that dynamic now and then on here.(NOT equating Butch=Male, again).

This one, for example, was pulled:

With that said, don't think it's only a recent thing:

11-07-2013, 11:56 PM	#2
Gráinne Senior Member How Do You Identify?: Neither, nada, out of the box Preferred Pronoun?: My name always works Relationship Status: Happy whatever happens Join Date: Dec 2010 Location: Little Rock Posts: 1,864 My Photo Gallery Thanks: 2,117 Thanked 7,388 Times in 1,457 Posts Rep Power: 21474852	I should probably stay away from the boards tonight I'm in one of those moods. Of course, sexism in the ways you mean it has been around since the dawn of television and print. But, a more insidious sexism works the other way; the common theme of smart wife/all-capable mother and doofus man. I think those ads are just as demeaning. Maybe that's why I feel a little uncomfortable whenever I see the expression "2x4 Butch" here. Maybe it's just me, but it almost sounds like "smart Femme, clueless Butch" in the same way. I've seen that dynamic now and then on here.(NOT equating Butch=Male, again). This one, for example, was pulled: With that said, don't think it's only a recent thing: __________________ The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one. ~Erma Bombeck