...~* Peaceful Place *~...

[Kätzchen]

Wandering the ethernet universe I came across a quote, excepted from the book, which epitomizes a strand of Zen philosophy that brings a particular peace to me:

Let My People Go Surfing
by Yvon Chouinard (founder and owner of Patagonia, Inc).

"Suddenly the room went quiet except for the sucking-through-the-teeth sound the Japanese make to indicate shock or pleasure. A young fellow had made a grand entrance wearing an old Patagonia jacket. Everyone in that room knew that the jacket was a 1979 Borgalite pile and that he had paid a fortune for it. The Patagonia label is evocative and highly valued in the market place. But we don't use it as a crutch for mediocre design. A product independent of the label should stand on its own merits and not rely on the label to "carry" it. The product must be intrinsically valuable in its own right. A Patagonia product should be identifiable even from a distance by the quality of workmanship and attention to detail. The Zen master would say a true Patagonia product doesn't need any label," -- Yvon Chouinard


Here's a link to read more about Chouinard's life and business mindset (Link)