Misogyny and Sexism in Advertising

Kobi · 02-01-2015, 02:36 PM

9. Swiffer wants you to channel your inner Rosie the Riveter and clean the damn floor.

Although Swiffer quickly apologized for the offensive ad from a 2013 marketing campaign, the appropriation of Rosie the Riveter, one of the most iconic feminist icons, to sell cleaning products to women launched a slew of online outrage. The Representation Project launched an impressive #NotBuyingIt campaign and called for a boycott. It was enough to scare the company into discontinuing the advertisement.

See the rest here.

02-01-2015, 02:36 PM	#14
Kobi Infamous Member How Do You Identify?: Biological female. Lesbian. Relationship Status: Happy Join Date: Feb 2010 Location: Hanging out in the Atlantic. Posts: 9,234 My Photo Gallery Thanks: 9,840 Thanked 34,633 Times in 7,640 Posts Rep Power: 21474861	10 Worst Ways Companies Have Used Feminism to Sell Women Products 9. Swiffer wants you to channel your inner Rosie the Riveter and clean the damn floor. Although Swiffer quickly apologized for the offensive ad from a 2013 marketing campaign, the appropriation of Rosie the Riveter, one of the most iconic feminist icons, to sell cleaning products to women launched a slew of online outrage. The Representation Project launched an impressive #NotBuyingIt campaign and called for a boycott. It was enough to scare the company into discontinuing the advertisement. See the rest here.

Thread Tools
Show Printable Version Email this Page
Display Modes
Switch to Linear Mode Switch to Hybrid Mode Threaded Mode