Misogyny and Sexism in Advertising

[Gemme]

Salvo Sports makes a major misstep with sexist washing label.

Washing clothes isn't just a chore it's a skill. Even though many garments come labeled with instructions, a number of people still end up with clothing that's shrunken, discolored, or wrinkled beyond remedy.

One suggestion for avoiding such unfortunate outcomes, however, has sparked quite a bit of controversy.

The Indonesian athletic clothing manufacturer Salvo Sports printed some of its shirts with the advice, 'Give it to your woman. It's her job."

Many have since expressed their less than appreciative feelings about the recommendation on social media.

One person tweeted, "...your tag is not funny. Domestic works are not woman's job only. Is this how you treat your mother?"

The company did attempt to apologize, responding to the influx of negative commentary by writing, "The message is simply, instead of doing it the wrong way, you might as well give it to a lady because they are more capable."

That didn't work out very well for them either.

Responses included suggestions that Salvo Sports get a better grasp on what the word 'equality' means as well as that they hire a public relations consultant.