Misogyny and Sexism in Advertising

[Happy_Go_Lucky]

http://www.dailymail.co.uk/femail/ar...#ixzz2qebOWIbD

"The company has also come under fire several times in the past for featuring half-naked models who appear to be under-aged on its website".

The wienie-bag perv who runs this company has a long and sordid history of fuck-nuttery, all geared against women.

Please do not view the entire article if you have a queasy tummy. After all....one can not UNSEE something.

[Kobi]

A leading advocate for spotlighting how the mainstream media contributes to the underrepresentation of women in positions of power and influence in America, Caroline Heldman offers straight talk and an often-startling look at the objectification of women in our society. She illustrates how it has escalated, how we have become inured to its damaging effects and what we can do individually and collectively to demolish the paradigms that keep us from a better world.

New objectification culture has emerged in the past 10 years, and it’s marked by two things. One is an increase in the number of sexually objectifying ads in television, movies, videogames, music videos, magazines, and other mediums. The second advertising component is that the images have become more extreme, more hyper sexualized.

Why are we experiencing this now? It can really be boiled down to technology. New technology has increased the sheer number of images that you are exposed to everyday. In the 70’s, we saw about 500 ads a day. Now, we see about 5,000 ads a day.

Children, those ages 8 to 18, are spending an average of eight hours a day hooked up to devices where advertisers can reach them. What do advertisers do? They cut through the clutter with increased emphasis on violence, hyper violence, and hyper sexualized.

[Kobi]

[Kobi]

Noir -- a weekly program aired by the National Rifle Association as part of its efforts to reach a younger audience -- has run two segments that fetishize an assault weapon as an attractive woman.

Over the past year the NRA has launched a number of initiatives to engage with women, minorities, and younger Americans. Noir, a Sunday web series hosted by popular gun blogger turned NRA News commentator Colion Noir, is packaged for a Millennial audience, although the show has been widely mocked by critics as a phony and out-of-touch attempt at messaging.

A segment during the June 15 edition of Noir opened with a black-and-white scene of a stylishly-dressed woman standing in an alley. Doing voice-over work, Noir appeared to describe the woman, ranging from her clothing ("Her Jimmy Choo's can't be comfortable, but you'd never know it"), to her intellect ("Chess, yeah it's a men's game, but when she plays, men pay"), to her actions ("Flirts more than you can handle too. She's the kind to tell the bartender how to make her drink").

In the final shot, the woman is seen holding a Heckler & Koch MR556 assault weapon and Noir reveals he was talking about the firearm the whole time.

NOIR: Why is she alone on this dark street? On this cold night? You care, but she doesn't. Her Jimmy Choo's can't be comfortable, but you'd never know it. Unaffected elegance. Too cool elegance. Not for you elegance, you say. There's got to be something wrong with her; that attitude, high maintenance, hiding something. She's taller than you can handle. Flirts more than you can handle too. She's the kind to tell the bartender how to make her drink. And Chess, yeah it's a men's game, but when she plays, men pay. Say you don't like her, until she looks your way. She's not easy and she's not flawless. But she's never wasted her time thinking about it. She is the HK MR556.

As Noir explained in the following segment, "It's like the words really do mean what I'm saying in the video. The HK MR556 is that gun that if -- it's like that girl who's unbelievably attractive, she has this presence about her that seems untouchable and she's not apologetic about her beauty. But because of that it's easy to -- and she's largely out of a lot of people's leagues." One of his guests took the comparison further, responding to Noir's description of the "heavy" and "expensive as hell" gun by saying, "sounds like some of my recent experiences in Vegas like this past weekend ... you still want to have fun with them and they're a little dangerous." Noir's co-host Amy Robbins laughed, saying "Oh my god."

Earlier this season Noir used a similar format of objectifying women by reducing them to descriptions of assault weapons in an advertisement for manufacturer Daniel Defense. Gun manufacturer Mossberg and Daniel Defense are the two primary sponsors of NRA Freestyle, which airs Noir and other NRA web series and is the home of the NRA's lifestyle blog NRA Sharp.

The Daniel Defense advertisement, which aired during Noir earlier this season, also features a voice-over of Noir as he seems to describe a woman. At the end of the ad, however, it is revealed that Noir was instead describing the M4-A1 assault weapon:



This ad was panned by Wonkette, which pointed out it aired days after a California man went on a killing spree reportedly motivated by the killer's hatred of women:

Hey, hip cool millennial hipsters! Noir, the NRA's hip cool new web series for the Youngs, is going all Lifestyles of the Sleek and Carefully Waxed in this exciting ad touting the merits of a Perfect Companion:

She knows that she's made it... comfortable alone, steady among others... she leaves you sad for all of the moments you missed, but grateful for the thrills ahead ... because hidden underneath, is an adventure. She is: the Daniel Defense M4-A1

Hahaha, you think he is talking about a LADY, but he is actually talking about a GUN! Seems pretty classy, just a few days after a guy used a gun to get revenge on women who he treated as objects.

http://mediamatters.org/blog/2014/06...to-guns/199743

[Kobi]

TRENTON, N.J. (AP) — The maker of the world's top-selling erectile dysfunction drug on Tuesday will begin airing the first Viagra TV commercial that targets the less-obvious sufferers of the sexual condition: women.

In the new 60-second ad, a middle-aged woman reclining on a bed in a tropical setting addresses the problems couples encounter when a man is impotent.

"So guys, it's just you and your honey. The setting is perfect. But then erectile dysfunction happens again," she says before encouraging men to ask their doctor about Viagra. "Plenty of guys have this issue — not just getting an erection, but keeping it."

Having a woman speak directly to men about impotence is a unique strategy for Pfizer Inc. The world's second-biggest drugmaker is looking for ways to boost sales of Viagra, Pfizer's No. 6 seller, at a time when it is encountering new competition.

Patents give a drug a monopoly, generally for 20 years. But when those patents expire, cheaper generic versions flood the market, often wiping out most of the brand-name drug's sales within a year.

Viagra has faced competition from cheaper generic versions in Europe since its patent expired there 15 months ago. Sales fell 8 percent last year to $1.9 billion. And in three years, Viagra will get generic competition in the U.S., where it costs about $35 a pill. Meanwhile, new competitor Stendra just got approved.

Pfizer has seen generic competition for several of its other drugs cut revenue by billions, so it is hoping to stem the revenue losses for Viagra.

The market for ED drugs is big. About half of men over 40 suffer from ED, occasionally or always, yet only 10 percent take medicine regularly, said Dr. Irwin Goldstein, who directs the San Diego Sexual Medicine center and has researched sexual disorders for decades.

Having a woman in ads makes sense because women often are more upset by ED than their man, he said. They often lose interest in sex and find it painful, said Goldstein, who has done patient testing of multiple ED pills and received consulting fees from their makers.

He said men generally dislike going to doctors, and when older ones do, they often linger as the doctor finishes, shifting from one foot to the other in what doctors call "the Viagra shuffle." Doctors then ask if the man wants Viagra, he said.

Executives at New York-based Pfizer hope the new ad campaign, which includes print ads in publications such as Esquire and Time, will nudge women to broach the subject with their mates. In the ad, the actress also uses the word "erection" instead of the industry euphemism, "ED."

Pfizer's marketing chief, Vic Clavelli, told The Associated Press that the company is trying to take a more direct approach in ads, unlike past ones that were "built around very subtle innuendo."

Until now, women have been absent or played background roles in the many ads for ED drugs since the first, Viagra, was launched in 1998. Viagra gave men an alternative to penile suppositories, surgery and injections, and 50 million worldwide have since taken it.

Ads for rival Cialis have featured couples getting frisky during everyday activities and then lounging in his-and-hers bathtubs. Viagra ads typically show middle-aged men doing things such as construction work and deep-sea fishing.

"It's definitely a unique strategy that could work," said Edward Jones health care analyst Ashtyn Evans. "The more people they can get loyal to their brand, the better."

But some question whether the ad, which is slated to appear on shows including "CSI," ''Blue Bloods" and "48 Hours," will build loyalty.

"I'm not sure it will result in more sales," said Les Funtleyder, health care portfolio manager at Esquared Asset Management.

http://news.yahoo.com/viagra-ads-tar...090243732.html

[Gemme]

Dick's Sporting Goods Gets a Letter From a 12 Year Old because their yearly catalog has no featured female athletes and only shows females in the stands.

[Kobi]

https://www.change.org/p/unilever-su...le-boycottsurf

[Gemme]

Gender-Biased Pricing

These two bottles of big-name body wash are nearly identical, except that one is marketed towards men and the other one is marketed toward women. The thing is, the ladies' bottle can cost you up to $2 more. Here are a few more instances of gender-biased pricing that you and your budget should watch out for.

Let's start with deodorant. At some stores, this name-brand men's deodorant can go for about $2.79 for a 3-ounce bottle, while the pricier women's version can cost up to $2.99 for a 2.3-ounce bottle! That's nearly 30 percent more per ounce. In situations like these, buying an unscented men's deodorant will not only be cheaper, it'll be just as effective.

Razors are another product notorious for gender-pricing. While there is no proven advantage of using a women's razor for shaving, these designs can routinely cost you more.

Refill cartridges can cost up to 50 cents higher as well, so using the a men's razor can help you save while you shave. And speaking of shaving, let's not forget shaving cream, which also tends to cost more. For example, these two cans hold the same amount, yet the female-branded one goes for about 30 cents more. Like deodorant, going with the unscented men's version will work just fine.

So the next time you're shopping at your local drugstore, keep your eye out for gender-biased products. Shop smart, and you won't have to pay different prices for the same product ever again!

[Kobi]

9. Swiffer wants you to channel your inner Rosie the Riveter and clean the damn floor.

Although Swiffer quickly apologized for the offensive ad from a 2013 marketing campaign, the appropriation of Rosie the Riveter, one of the most iconic feminist icons, to sell cleaning products to women launched a slew of online outrage. The Representation Project launched an impressive #NotBuyingIt campaign and called for a boycott. It was enough to scare the company into discontinuing the advertisement.

See the rest here.

[Gemme]

Salvo Sports makes a major misstep with sexist washing label.

Washing clothes isn't just a chore it's a skill. Even though many garments come labeled with instructions, a number of people still end up with clothing that's shrunken, discolored, or wrinkled beyond remedy.

One suggestion for avoiding such unfortunate outcomes, however, has sparked quite a bit of controversy.

The Indonesian athletic clothing manufacturer Salvo Sports printed some of its shirts with the advice, 'Give it to your woman. It's her job."

Many have since expressed their less than appreciative feelings about the recommendation on social media.

One person tweeted, "...your tag is not funny. Domestic works are not woman's job only. Is this how you treat your mother?"

The company did attempt to apologize, responding to the influx of negative commentary by writing, "The message is simply, instead of doing it the wrong way, you might as well give it to a lady because they are more capable."

That didn't work out very well for them either.

Responses included suggestions that Salvo Sports get a better grasp on what the word 'equality' means as well as that they hire a public relations consultant.

[Gemme]

LEGO magazine offers beauty tips to girls